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Latest Blog Entry
What is Sustainability? (04.02.2010)
Written by Randy Bisenz  

As the general population becomes more aware of our environmental challenges and the emerging energy crisis certain words have become popular in the media.  Not too many years ago words like sustainable, green or renewable would bring snickers from people who thought the environmental movement and search for alternative energy sources were just hoaxes perpetuated by those with purely political agendas.  Not anymore.  Just about everywhere you look in media and advertising people are talking green and sustainability.

One unfortunate side effect of having meaningful words become marketing buzzwords is that what these words mean and represent is often lost in a barrage of advertising and shallow quasi-news reporting.

The words sustainable and sustainability are powerful words with meaning that reveals great wisdom for the future of humankind.  It is important that we preserve the power of these words to help us understand what we must do to provide a high quality of life in the years ahead.  It would be tragic to be seduced by the spin doctors that because we put a green or sustainable label on something that we are properly addressing our long-term challenges.

Featured Article
Ideological Campaigns Counter Terrorism (06.02.2008)
Written by Bright Future Staff  

Problem:  Radical Islamic movements are continuing to declare war against the Western world.  The result of this is an ongoing recruitment of potential terrorists and plans to execute terrorist attacks.  Conventional combat and surveillance approaches to prevent these attacks are not sufficient to stop attacks from happening and tend to bolster ideological support for the growth of radical Islamic movements determined to attack Western targets.

Solution: The best way to prevent terrorism is at the ideological level.  Radical Islamic movements depend on the perception on the part of certain Muslim communities that the Western world is an evil empire intent on destroying Islamic values.  Radical Islamic clerics and terrorist operatives perpetuate this myth and preach that Westerners will destroy Islam unless Islam destroys ‘the infidels’ first.  Consistent presentation to these Muslim communities that the Western world not only accepts Islam, but also supports the right of its’ followers to live the values of the Islamic religion counters the destructive ideology perpetuated by the radical element within Islam.  One key to this program is to point out that these radical Islamic campaigns not only threaten Westerners, but also threaten Muslim communities as well.  To be fully successful such a program must be backed up with actions consistent with that message.

The article that follows points out that an ideological approach was a key solution to ending the “Cold War” between the Western world and the former Soviet Union.


Thursday, Mar 23, 2017
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