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Latest Blog Entry
What is Sustainability? (04.02.2010)
Written by Randy Bisenz  

As the general population becomes more aware of our environmental challenges and the emerging energy crisis certain words have become popular in the media.  Not too many years ago words like sustainable, green or renewable would bring snickers from people who thought the environmental movement and search for alternative energy sources were just hoaxes perpetuated by those with purely political agendas.  Not anymore.  Just about everywhere you look in media and advertising people are talking green and sustainability.

One unfortunate side effect of having meaningful words become marketing buzzwords is that what these words mean and represent is often lost in a barrage of advertising and shallow quasi-news reporting.

The words sustainable and sustainability are powerful words with meaning that reveals great wisdom for the future of humankind.  It is important that we preserve the power of these words to help us understand what we must do to provide a high quality of life in the years ahead.  It would be tragic to be seduced by the spin doctors that because we put a green or sustainable label on something that we are properly addressing our long-term challenges.

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Featured Article
Sleeping Dogs, Politics, and Politicians (08.03.2008)
Written by David Rosenak  
When Bob Dole was running for President, he asked the oilman T. Boone Pickens to head up his campaign in Texas. In return Pickens wanted to write the energy policy that Dole would put forward. Dole replied "Right there, on the floor, that's a sleeping dog. Politicians don't kick sleeping dogs. Bill Clinton doesn't give a damn about energy and I don't either. We're not either one of us gooona kick a sleeping dog and so energy will not be an issue in this campaign. But in case one of us stumbles over the dog, and if one of us has a problem, you will be the guy who advises me" (Chicago Tribune 7/14/08).
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Thursday, Mar 23, 2017
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