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Latest Blog Entry
What is Sustainability? (04.02.2010)
Written by Randy Bisenz  

As the general population becomes more aware of our environmental challenges and the emerging energy crisis certain words have become popular in the media.  Not too many years ago words like sustainable, green or renewable would bring snickers from people who thought the environmental movement and search for alternative energy sources were just hoaxes perpetuated by those with purely political agendas.  Not anymore.  Just about everywhere you look in media and advertising people are talking green and sustainability.

One unfortunate side effect of having meaningful words become marketing buzzwords is that what these words mean and represent is often lost in a barrage of advertising and shallow quasi-news reporting.

The words sustainable and sustainability are powerful words with meaning that reveals great wisdom for the future of humankind.  It is important that we preserve the power of these words to help us understand what we must do to provide a high quality of life in the years ahead.  It would be tragic to be seduced by the spin doctors that because we put a green or sustainable label on something that we are properly addressing our long-term challenges.

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Featured Article
Toyota to Accelerate Development of HEVs, PHEVs and EVs; Downgrades Sales Target for FY2009 (09.03.2008)
Written by Green Car Congress  

Outlining Toyota’s response to rapidly changing global market conditions, growing environmental issues and increasing material costs, President Katsuaki Watanabe said that the company was accelerating its development of hybrid, plug-in hybrid, and all electric vehicles. Watanabe said that Toyota would advance its delivery of plug-ins for fleet deployment to 2009 from 2010, and was planning series production of a next-generation electric vehicle in the early 2010s.

Watanabe Watanabe characterized the rapid change is the US market toward more fuel-efficient vehicles as structural. Click to enlarge.

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Thursday, Apr 24, 2014
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