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Latest Blog Entry
What is Sustainability? (04.02.2010)
Written by Randy Bisenz  

As the general population becomes more aware of our environmental challenges and the emerging energy crisis certain words have become popular in the media.  Not too many years ago words like sustainable, green or renewable would bring snickers from people who thought the environmental movement and search for alternative energy sources were just hoaxes perpetuated by those with purely political agendas.  Not anymore.  Just about everywhere you look in media and advertising people are talking green and sustainability.

One unfortunate side effect of having meaningful words become marketing buzzwords is that what these words mean and represent is often lost in a barrage of advertising and shallow quasi-news reporting.

The words sustainable and sustainability are powerful words with meaning that reveals great wisdom for the future of humankind.  It is important that we preserve the power of these words to help us understand what we must do to provide a high quality of life in the years ahead.  It would be tragic to be seduced by the spin doctors that because we put a green or sustainable label on something that we are properly addressing our long-term challenges.

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Featured Article
A Recycling Sucess Story (07.10.2008)
Written by Bright Future Staff  

Problem:  The perception in many communities it that recycling does not produce measurable results.  Every year millions of tons of potentially valuable materials are deposited into landfills.  Much of that waste is organic material that can break down and seep into public water supplies.  Some of these organic materials release pathogens that can degrade water quality.

Solution:  Community commitment to recycling programs produces excellent results over time when goals are set.  Communities that dedicate innovation and resources to recycling programs are able to successfully recycle the majority of their waste.  The recycling of organic materials reduces the possibility of organic pathogens being deposited into municipal water supplies.

In 1960 over 88 million tons of solid waste was generated in the US.  By 2000 this number had increased to 223 million tons.

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Monday, Jul 06, 2015
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