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Latest Blog Entry
What is Sustainability? (04.02.2010)
Written by Randy Bisenz  

As the general population becomes more aware of our environmental challenges and the emerging energy crisis certain words have become popular in the media.  Not too many years ago words like sustainable, green or renewable would bring snickers from people who thought the environmental movement and search for alternative energy sources were just hoaxes perpetuated by those with purely political agendas.  Not anymore.  Just about everywhere you look in media and advertising people are talking green and sustainability.

One unfortunate side effect of having meaningful words become marketing buzzwords is that what these words mean and represent is often lost in a barrage of advertising and shallow quasi-news reporting.

The words sustainable and sustainability are powerful words with meaning that reveals great wisdom for the future of humankind.  It is important that we preserve the power of these words to help us understand what we must do to provide a high quality of life in the years ahead.  It would be tragic to be seduced by the spin doctors that because we put a green or sustainable label on something that we are properly addressing our long-term challenges.

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Featured Article
Rainwater Harvesting Offsets Water Shortages (06.24.2008)
Written by Bright Future Staff  

Problem: Africa suffers from severe water shortages.

Solution:  Rainwater harvesting is a low tech, low cost solution offset shortages.  

NAIROBI, 13 November (IRIN) - Rainwater harvesting has the potential to solve most of Africa's water shortages, according to a new study released on Monday.

"Africa is not water scarce. The rainfall contribution is more than adequate to meet the needs of the current population several times over," states the report compiled by the United Nations Environment Programme (UNEP) and the World Agroforestry Center (ICRAF).

The importance of rainwater harvesting and storage for drinking and agriculture lay in the fact that large capital investment was not required and only simple technology was involved, Achim Steiner, UNEP's Executive Director, said.

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Wednesday, Jul 27, 2016
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